Wednesday, June 18, 2008

Gen Xers rule summer movies

Via the Globe and Mail's movies columnist Johanna Scheller I read about how mid-lifers like myself are dominating the movies this summer.

Think of all the 40-somethings in Sex and the City, Robert Downey Jr (46) in Ironman, Ed Norton (38) in the Hulk, or Adam Sandler (42) in that Zohan flop. There must be the usual summer teen flicks, but if they're out there, I haven't heard of them yet.

Schneller calls it "the summer of 42- age 42, that is. Or 43, or 53." And I agree, I see many men and women on screen now who are actually my age. But Schneller, who I assume from her photo is a Boomer, naturally credits all this to her generation, not mine.
It must be acknowledged that this spurt of midlife movies could be simply the last roar of that terrible beast, the baby-boomer ego - the cinematic equivalent of a perimenopausal woman firing off her extra eggs before her womb goes dark. Never before has a generation held so fiercely to the belief that it's the only one that matters; some of summer's films make hay with that belief.

And yes, that does make sense, but isn't ironic that most of the film stars she cites are in their late 30s/early 40s, and therefore not of the baby boomer variety but rather the Gen X era. Isn't it fun that now that boomers are looking for their youth, but not wanting to look too far (like into the eyes of a 20-something), they look to our generation. No doubt all those 60-somethings sitting in dark movie theatres are living vicariously through the likes of Sarah Jessica Parker -- a Gen Xer if ever there was one (come on, remember Square Pegs!)

After all those years of us seeing mostly them in our pop culture, they are finally looking at us. Maybe it is the summer of 40 -- sure makes it easier for me to have joined the fourth decade!

1 comment:

Jamie Uyeyama said...

It definitely seems like 40 is the new 30. There are so many celebrities who don't seem to hit it really big until they are in their late 30's now a days. Could you really consider Zohan a flop? It has made 68 million in two weeks which I think is pretty damn good considering the competition it is going against.

Anyways, my name is Jamie and I work for Matchstick, a word of mouth marketing company in Toronto and we're currently doing a promotion with Dove Chocolate. We're looking for women in the Vancouver area to try it out for the first time. If you're a chocolate lover and are interested then check out www.matchstick.ca/dove or you can shoot me an email back at jamie@matchstick.ca if you have any questions.

Really enjoyed reading your blog Carla, keep it up. Take care,

Jamie